Coming September 2020
Coming September 2020
A NEW BRAND WITH A BOLD MISSION:
A NEW BRAND WITH A BOLD MISSION:
We're donating 100% of net profits to fight for literacy for all.
Yes, 100%.
We're donating 100% of net profits to fight for literacy for all.
Yes, 100%.
COMING SEPTEMBER 2020!
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COMING SEPTEMBER 2020!
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first to know:
ABOUT FREADOM
Freadom is a social enterprise established as an outfitter and advocate to advance the cause for, and accelerate and amplify the awareness of, literacy in America. The sole reason for the existence of Freadom is to fund literacy initiatives which are effective, efficient, scalable and sustainable; by creating and selling high-quality, responsibly made apparel and products.
THE CHALLENGE:
More than 30 million adults in America cannot read or write and 61% of low-income families have ZERO books in their homes.
We're fighting for literacy for all.
WE BELIEVE
We believe in the idea of The American Dream, but only when it is accessible to ALL.
We believe in an equitable pursuit of happiness, for ALL people who call America home.
We believe your probability to succeed in life should be determined by how hard you work, and NEVER by where you are born or who you are born to.
We believe reading is the foundation for true freedom.
We believe in the transformative power of reading; literacy for all should be a key performance indicator in defining our success as a country.
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We believe in citizenship, not just in how it outlines our rights and privileges BUT more importantly how it defines our duties; we must all get into the “arena” to make our communities better for future generations.
We believe in servanthood, thinking of others first.
We believe in striving to live a life of significance, not just success.
We believe significant people do things NOW, especially when it comes to inequity; there should be no patience or tolerance for imbalance in equitable opportunity.
We believe in taking risks, innovating and iteration, especially on behalf of others who are less fortunate.
We believe in being unrealistic.
We believe there is incredible redemptive value in giving; when we give, we receive.
We believe if you are going to wear something or utilize something, it should always be taken as an opportunity to stand for something.
We believe in having uncomfortable conversations and taking uncomfortable actions on behalf of the most vulnerable.
We believe Freadom is worth the fight.
OUR PLEDGE:
Because traditional philanthropy alone will never solve the literacy problem in America, we pledge to:
Raise Awareness
Significantly increase awareness around our country’s literacy challenge and make literacy a national priority.
Commit 100% of Profit
Once established, commit 100% of our profits to literacy non-profits which are proven to be effective, efficient, scalable and sustainable.
Grow to $100 Million
Grow to the point where $100 MILLION each year is directed to these organizations.
Our debut collection is almost ready.
Sign up to be the first to know:
Our debut collection is almost ready.
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first to know:
Stay Connected:
* Reading Literacy in the United States. ** U.S. Department of Education and the National Institute of Literacy
© 2020, FREADOM LLC