"CHOOSE" Products

Life is but a series of choices – inspire yourself, friends and family with these cool designs that encourage us all to choose the better things in living a truly good life.

The "CHOOSE" line of products was born out of the painful passing of Bernie Floriani, Jr., the older brother of our Founder, Brian. After a long and courageous battle with ALS, Bernie passed away in July 2020. Just minutes before his passing, Bernie, surrounded by his loved ones, gracefully delivered a message not to be forgotten, “If you need to choose between happy and sad, CHOOSE HAPPY.” It was an uplifting message to his grieving family which deserves and needs to be shared, especially during these tough times.